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Label Noir is an expert in Bespoke Luxury Watches, based in Geneva. The team is made up of talented Swiss watchmakers, a sales team, and designers specialized in digital communication. Our watchmakers have been trained with the best names in the watchmaking industry, gaining the Swiss know-how that guarantees precision and a flawless result.

We have created the most complete online watch customization tool. You can create the watch of your dreams in just a few minutes, and obtain a simulation very close to the final result. If you don't have much inspiration, we also create unique designs that you can order straight away.

We provide all type of specific customizations for new or used watches, and for the most prestigious watch brands: Patek Philippe, Rolex, Audemars Piguet, Jaeger-LeCoultre, IWC, Panerai, etc… Just choose the treatment for the case and the bracelet, the colors to apply on the dial and the hands, the engraving for the back and many other options.

Each watch we receive is fully refurbished before we proceed with the customization process.


"Style is something very individual, very personal, and in their own unique way, I believe everyone is stylish."


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