Timeless found itself among the brands selected for the Grand Prix d'Horlogerie de Genève (GPHG) in the "Challenge" category. This recognition brought increased visibility, sales, and acclaim. The demand for the 003 watch escalated rapidly, prompting Timeless to produce 400 units in ten different variations.
For Maël Oberkampf, the collaboration with Label Noir was more than just a partnership; it was a moment of acknowledgment, a nod to their shared dedication to horological craftsmanship.
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Emmanuel Curti, the founder of Label Noir, sought to capture the essence of the watch and infuse it with a modern touch. His design is a unique blend of retro-futurism, reminiscent of a steam-powered machine combined with contemporary finishing.
The two partners decided to create a limited edition of 20 timepieces. The creative process unfolded rapidly. Maël Oberkampf, a trained graphic artist, excelled in the art of photorealistic 3D rendering. The creative exchange between the two artists led to numerous proposals, iterations, and variations.
The watch's photography was reimagined, featuring a noir and gold chiaroscuro reminiscent of Batman's cave.
Label Noir's signature play with textures and dynamic contrasts, combining brilliance with matte, dark with light, was evident throughout.
The watch features a black microblasted case, black dial, black hands, and a date window elegantly framed in black. Its black Cordura strap is adorned with subtle golden accents, including a guilloché dial, central minute bridge, and four decorative stitches on the strap.
Hybridization of a retrofuturistic style dressed in chiaroscuro, black, and gold. Just a few touches of Label Noir on a Timeless watch, a young Lausanne-based brand that blossomed like a flower in the midst of lockdown in 2019.